2015 – From a Web Designer’s eye!

Web design is a diversified domain and the trends here changes more often than any other domains. Year after years, the term “best web designs”, changes its meaning and one can never predict what will be coming up. Being in this particular domain for more than a decade, I somehow managed to predict what will follow up in this year in the field of Web Designs.

Here is a list of 6 trends, which I predict, will hit in the year 2015:

Material Design: This year will focus more on Material Design. We will see most of the applications and website inculcating their design from Google’s Material Design concept. Google launched this concept in June 2014 but 2014 was not the year for it. I’m excited to see some great work on Material design and how designers cope up with this new trend to satisfy their design needs and Business requirements. No wonder it may prove out to be a simplest solution for many unsolved problems of designers. Google has given a good theoretical description of what it is and how it works. Also a implemented version  with bootstrap is available for use, in case if anyone wants to use them.

Flat Design: Designer’s took a long path to reach simplicity. In past, we designers, used to spend so much attention on showing off our skills by packing sites with flashy illustrator and animations that supposedly wowed our visitors. Then the era of Skeuomorph came, big thanks to Apple, we managed to put a life in our design with realistic texture, drop shadow etc.

Now from couple of year we are moving towards flat design. Flat designs were very popular in 2014 and I believe they will go more popular in this year as well, thanks to Google’s Material design to take it to the next level. I personally feel that the only good thing by Microsoft in Windows 8 was the introduction to flat designs. Flat design is a minimalist design approach that emphasizes usability. It is really clean, open space, crisp edges, bright color and two-dimensional (flat) design.

I’m a big fan of this concept, which has really made Apple to transit from the era of Skeuomorph to Flat Design in iOS.

Card Design: Yes! Its card design layout I’m talking about. This term may sound a bit new to many of us, but knowingly or unknowingly, we all encounter Card Design on most of the applications and websites. Social networking could be a best example of it; now-a-days, Google, Twitter and Facebook are all using this concept in their designs, so it could also prove to be an ace in designing world.

The advantage to go for the card design is there is no hierarchy for the content. In fact, cards allow content of equal importance to live on the page together with no order of importance. This information equality is user-centered design at its finest. This design help users to choose what they are interested in, rather than encountering just what the designer designated.

If we see all current social networking platforms like Facebook and Twitter they all on this design and the major reason behind this is

  1. Cards grab attention
  2. Cards are responsive
  3. Cards are digestible
  4. Cards are share-able

Death of “Click”, Time to “Scroll”:  As a designer I feel why people are having lots of content on website with lots of clicks, when the world is using smartphone and tablets, users prefer to scroll rather then click and go through to other pages.

Scroll page approach is very popular with “Squeeze page”, “Single Page”, “story manner site”. Now most of the company wants to hold visitor on their website and don’t want to take risk to move them from one page to another. Web survey often claims that when user moves one page to another page he forgets the context of the previous pages and hence he moves out of the website soon.

Single page concept helps the users to stick with the page, with minimum content which they can digest

Large Banner/ Video Banners: In 2014 large background images were very popular on web and most of the website took the benefit of the same. In 2015 it will remain same and it may get evolve towards large video banners.

When it comes to SSO (aah! Another hot topic for blog) content plays a massive role, which is why everyone like to find one or the other way to keep content fresh and update them frequently.

People may read less, but they love to watch more. Video play more integral part of online storytelling and also helps for brand experience. The video banners / large banners approach to web design will slowly kill the traditional brochure as a means of selling a service. I expect companies to put more of their dollars into these digital canvases.

Info-graphics Interactive Info-graphics: Days are gone when user just needed Info-graphics, now they want Interactive Info-graphics. Interactive Infographics are becoming an increasingly popular tool of thought portrayal, and in general, they hold a web user’s attention longer and get more shares than a static infographic.

Interactive info-graphics are particularly useful for conveying a lot of information without overcrowding the screen. They allow users to interact with the provided information physically, building a more engaging experience.

The Future of Car Sharing features a beautiful web graphic that users can interact with and learn from. Not only does this info-graphic allow web users to participate in a “walk through” of their day, it breaks a lot of information up into manageable chunks.

Note: Please don’t forget to use arrows to navigate through the website mentioned above 😉